We develop custom Facebook advertising strategies that bolster brand awareness and your patient pipeline.

Your patients are spending time on Facebook and Instagram. We help you meet them where they are via engaging paid social campaigns that build demand by connecting with patients at each stage of the patient journey.

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Funnel-Based Messaging Strategies

We deploy funnel-based nurture strategies to reach your patients with the right message—and at the right time and place. Every patient’s journey to receive care is unique and requires a custom full-funnel paid social strategy. We help you capture their attention and nurture them with engaging creative until they’re ready to book.

Persuasive Copywriting

Copy is the foundation of successful ad creative. We give your brand a strong yet empathetic voice that helps you capture consumers’ attention and trust. Every ad that YMS creates is crafted to inspire meaningful action and to move prospective patients through the funnel.

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Eye-Popping Design

Our design not only catches attention but captures the hearts of the patients who matter most. No matter the medium, we’ll craft scroll-stopping creative that engages healthcare consumers, whether that’s in a single image, carousel, or video format.

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Data-Driven Creative Testing

We continuously monitor your Facebook ad performance to ensure you’re getting the highest ROI on your advertising spend. When we notice something isn’t working, we analyze and test.

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AHPRA-Compliant Ads

We’ll help you supercharge conversions by aligning pre and post-click user experiences. User research and testing allow us to apply pre-click test learnings to your post-click landing page. We continue testing content, structure, and imagery across your post-click landing page and other key pages to convert clicks into booked patients.

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Dynamic Creative Optimization (DCO)

We leverage DCO to enhance creative reporting and optimizations across the entire funnel, building real-time campaigns tailored to individual patients. We regularly test DCO components in rotation to create the best combination on the market and increase CVR.

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Audience Enhancements And Optimization Strategies

We gauge how well different ads perform among various audience segments. Once we’ve determined performance by audience, we divide the top-performing ad set to continuously hone in on which content resonates with which audience.