Don’t just lead prospects to your site—inspire them to take meaningful action with strategic conversion rate optimization tactics.

Multi-location healthcare organizations leverage CRO to increase the percentage of users who take meaningful action on their websites, making it a next-level step for mature media programs. Increase conversion volume, lower CPAs, and increase your lead-to-customer ratio—and watch your ROI skyrocket.‍

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Organic Landscape & Competitor Assessment

Think of this as your preliminary SEO wellness check-up. We start by analyzing your SEO strategy and rankings as-is, conducting assessments to compare your current rankings to your competitors’, discover your traffic share percentage, and collect backlink profiles. We also conduct a robust technical audit to identify red flags and top priorities. These findings are built into our SEO roadmaps to ensure all roadblocks to ranking are eliminated.

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Local SEO at Scale

At its core, healthcare is a local service. So, how do you develop local SEO strategies for dozens or hundreds of locations? You need an organized and scalable SEO strategy if you want to reach patients across markets. We have deep experience managing the complexities of scaling local SEO strategies from 20 locations to more than 500.

Our SEO strategies will provide your business with a bird’s eye view of your brand’s performance, as well as drill-down data in each of your local or regional markets

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Multi-location Citation Management

Citations are a critical ranking factor for local search, and they can get messy as you scale. We ensure your business is listed accurately in each of your growing markets, enabling referral traffic and ultimately earning real estate on Google’s first page.

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Entity-based SEO Strategies

As user queries become more unique, Google uses entities to match user intent to results—even when the keywords aren’t an exact match. We help you identify the core concepts that prospective patients are searching for. These insights become the foundation for high-ranking content strategies and ensure you show up in results.

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Strategic Link Building

Some agencies will acquire backlinks from who-knows-where and point them to your site willy-nilly. Not us. We have a dedicated in-house link building team that strategically sources high-quality backlinks from high DA websites, injecting your site with the quality and reliability that prospective patients—and Google—will trust.

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Full-funnel Content Strategy

From treatment pages to blogs to everything in between, we’re experts at producing empathetic, human-centered content that’s aligned to meet the needs of your patients at every step of the funnel. This includes authoritative content for condition and treatment pages, as well as helpful blog content.

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Site Architecture Optimizations

Need a new website? No problem. Want to clean up your old one? Can do. Thinking of merging sites together? Yes, we can do that— well, you get the point. No matter what the ask, we ensure your site is properly structured to make it easy for both users to navigate and Google to crawl.

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Scalable Technical SEO

YMS believes in creating scalable website structures that set you up for long-term success. This scalable technical framework ensures your content gets discovered, crawled, indexed, and ranked at a much faster rate.